What is Performance Marketing?
Performance marketing is a data-driven marketing strategy that focuses on measuring and optimizing campaigns to achieve specific business goals. This makes it a highly effective way to maximize ROI and ensure that marketing spend is being used efficiently.
So, how is performance measured?
What do you want to achieve with your performance marketing campaigns? Are you looking to increase website traffic, generate leads, or boost sales? Once you know your goals, you can choose the right metrics to track.
CPC Cost per click
Cost per acquisition CPA
LTV Lifetime value
Return on ad spend ROAS
ROI Return on investment
What does my performance marketing service include?
At its core, the performance marketing service I provide is entirely data-driven, involving selecting ad platforms that align with the brand's products and services and setting up efficent campaigns. In order to clear up a misunderstanding, content creating, ad and post design are not within my service.
Ad Accounts
Management
Managing and monitoring all advertising accounts you own or that we have created together, in line with performance targets.
Data-Driven
Planning
Creating data-driven digital media plans that are suitable for your product and service and match your brand's potential and goals.
Google Ads
Management
Creating and managing search and display ads via Google Ads with bid strategies that suit your goals.
Customized
Reporting
Providing clear and understandable reports, customized according to your needs, visualized through tools such as Looker studio and Tableau.
Social Media
Marketing
Creating campaigns that grow your audience and meet performance targets on platforms such as Instagram, TikTok, LinkedIn.
Setups and
Configurations
Creating advertising accounts, access permissions, setting up conversions and necessary tools such as Google Analytics.
The process of performance marketing
Account Review and Market Analysis
Access permissions, analyzing the performance of accounts, market research, determining targets, budget forecasting and our new plan that understands your goals.
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Setups and
Sharing Ad Contents
Setting up conversions and necessary tools such as Google Analytics and Google Tag Manager. Sharing ad contents such as text, images and videos with me.
2
Publishing Campaigns and Management
Publishing of planned campaigns, optimization of advertising platforms and creating of ad assets, account management and consultancy on the process.
3
Measurement and Reporting
Analysis of account performance, optimization of campaigns in line with plan, planning of A/B tests, creating, sharing and discussion of reports.
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